on 06-10-2017 04:02 PM - last edited on 09-11-2017 04:01 PM by EmilyBilling
Drive awareness with Western Australian consumers about importance of the settlement process and support growing demand for practitioners to use e-Conveyancing.
Through a recent consumer research study, PEXA has continued to develop and refine its consumer value proposition for buyers and sellers. The research identified the ongoing opportunities to educate and inform consumers on the benefits of e-Conveyancing, this includes raising awareness on the importance of different steps in the settlement process and assisting consumers to easily connect with their preferred practitioner.
The campaign launches next week across multiple media channels using vibrant engaging creative to support the e-Conveyancing story. The arresting campaign speaks to the benefits that Settlement Agents and PEXA bring for buyers and sellers in Western Australia. This is a focused campaign for the upcoming 10 weeks from Sunday October 15th, to capitalise on the spring /summer settlement activity.
The essence of the campaign captures the joy, celebration and moments of buyers finding their new home, sellers moving on and Settlement Agents getting another deal done! Encompassed as a “Settle-bration”, it energetically shows that e-Conveyancing is a better way to settle. To further emphasise this, the campaign drives consumers through to a dedicated microsite Settlebetter.com.au. The strong call to action of this campaign is to drive traffic to the website, drive enquiry for more information and drive further demand for the services of Settlement Agents.
We’re excited about this integrated campaign which will be seen across multiple media channels including:
• Print advertising in The West Australian New Homes Guide
• Large format billboard signage
• Bus shelters
• Domain content and advertising
• Online advertising: Videos and digital banners
• Social media: Videos and digital banners
• SEO, adserving and monitoring
In the next fortnight you’ll be receiving more information and digital assets to help you promote yourself and the benefits of PEXA – a powerful combination.
This is an exciting next chapter in the e-Conveyancing journey and we look forward to closely working with you and capturing your stories of success along the way.
If you have questions or feedback please reply post.
on 10-10-2017 01:42 PM
Just wondering when will that website (settlebetter.com.au) be viewable?
on 10-10-2017 04:26 PM
Hi DMc, site is currently under construction, but will be live by Sunday Oct 15th.
In terms of sharing feedback or any inquiries, feel free to post here in Community or send an email to firstname.lastname@example.org
on 16-10-2017 03:04 PM
G'day @Dan_McDermott Just checking if that settle better has a direct company link, where we can selflessly share and promote our Settlebetter campaign?
on 18-10-2017 04:51 PM
on 18-10-2017 08:25 PM
You can use this link to share.
Thanks Lyn. I was hoping for a landing page or something that would showcase my business as a PEXA subscriber to then share with my customers
I was hoping for a landing page or something that would showcase my business as a PEXA subscriber to then share with my customers
Seems to default to a Perth CBD map ATM...