The easiest way of doing this is to pay for it of course. Advertising on social media can provide a great return on investment as you can choose who sees your content. This mean you can target their age, location and job, right down to whether they own a house or are likely to move houses.
There are other ways though which don’t include any advertising $$s. You can get involved in industry conversations by including popular hashtags or by tagging other businesses in your posts to spark a conversation. This will increase the reach of your content past your own followers.
We use the hashtags #PEXA and #eConveyancing but there are others too, #conveyancing #property #realestate #settlement #onlinesettlement to name a few. When I see posts with #PEXA I always make sure to give it a like or a share from the PEXA page.