In early March Bankwest's CIO Sean Langton gave a keynote address looking at emerging technology to members of the WA property industry at a development event billed as 'Your Industry - Your Future'
The financial institutions panel which was held at the event provided an opportunity for Bankwest to gain valuable feedback from our stakeholders in attendance, over and above that already discussed at the third industry symposium the previous day. The open communication channels established have been helpful in shaping the way we approach our process and we continue to welcome feedback to further improve the experience for our mutual customers.
We’re evolving and improving our digital offering to customers and stakeholders by embracing emerging technologies that are increasingly influencing how customers want to interact with us.
We firmly believe the move to a digital settlement paradigm will deliver greater certainty to customers and ultimately deliver a faster and more secure method of transacting property. We will however need to all work together to make this a reality. Business leaders need to adapt quickly to changing customer needs, embrace new technologies and adapt to new ways of working in today’s digital economy.
Just like a football team that needs a solid hit out in the pre-season competition to prepare for the real season, we are confident that we have done the hard work to hit the ground running when the ball bounces for the first of May mandates in WA.
Join PEXA CEO Marcus Price on the couch for our new monthly 5 in 5 segment!
Filmed monthly, Marcus will respond directly to your questions in a brief fireside chat with lauded Australian journalist Stephen Feneley. So whatever’s on your mind, Marcus is here to give his views and perspective.
To have your question asked, post here and we’ll select five for Marcus to answer.
Thanks to everyone who participated last week during our Christmas / Holiday week! Without further ado this winner of the Christmas Hamper is @CassandraBird!! I'll be in touch soon
As this year comes to an end, we hope you have a wonderful Christmas and New Year. We'll be around for the rest of this week, but TJ, Anna and myself will be taking a break from Dec 23 to Jan 7. If you are working over the holidays and require urgent assistance, please contact our Support team on email@example.com or 1300 084 515. They will be available 8.30am to 8pm AEST Monday - Friday (closed Christmas Day, Boxing Day & New Years Day). For more information please see December | Releases, Planned Outages & Public Holidays.
We wanted to say a huge thankyou to everyone for being so amazing this year! Thanks for popping in to the Community, and sharing you ideas, your questions and your interest. The success of the Community is due to your participation! Today we wanted to take it one step further and thank some special people who have really contributed to this Community in many valuable ways.
Top Poster of 2017
Drum roll please...the top poster of 2017 goes to @DMc from Western Australia with 104 posts! Congrats DMc, you've received a limited edition badge.
2017 Overall Winner
Top Poster 2017 by State
We also wanted to acknowledge the top posters from each State! Every one below receives a limited edition badge too Congratulations
Today we're sharing a short video from the PEXA team you've been talking to this year, as well as some key milestones and facts from the year! You may even have met some of these guys in person if you attended one of our Member Open Days. We also want to know What's your favourite thing about Christmas? Comment below and let us know!
Don't forget to check back tomorrow, we have a surprise for some special people who have made this Community what it is
Do you have a favourite piece of content in the Community? Maybe it's something you refer to often, or a discussion you enjoyed reading or have engaged in? Today we'd love you to comment below with a link to your loved piece of content or two! Hint: maybe you've bookmarked something through the year?
Don't forget anyone who posts in the Community this week will go into the draw to win a Christmas hamper, so why not share the love!
Today we're taking the opportunity to put together the list of discussions and help article which were the most read, referenced and viewed during 2017! See the full list below, is there anything you found particularly helpful? Comment below. Don't forget, every one who posts in the Community this week goes into the draw to win a Christmas Hamper
Hello Community and welcome to the 6 Days of Community. It’s not quite a partridge in a pear tree, but to round off a fantastic year we're running a competition with the chance to win a delicious Christmas Hamper! Each day this week we'll be sharing some more Christmas cheer.
What do you need to do?
You have to be in it to win it! To be eligible to be in the draw to win this Christmas hamper, just share a post in the Community between today Monday 11 Dec and Friday 16 Dec. You can post anywhere in the Community; ask a question, share or vote on an existing idea, let us know what you have planned for the holiday break, or just post below to say hi!
The winner will be announced next Monday 18 Dec. But that's not all, keep an eye out for tomorrow's post to see what we have in store!
The easiest way of doing this is to pay for it of course. Advertising on social media can provide a great return on investment as you can choose who sees your content. This mean you can target their age, location and job, right down to whether they own a house or are likely to move houses.
There are other ways though which don’t include any advertising $$s. You can get involved in industry conversations by including popular hashtags or by tagging other businesses in your posts to spark a conversation. This will increase the reach of your content past your own followers.
We use the hashtags #PEXA and #eConveyancing but there are others too, #conveyancing #property #realestate #settlement #onlinesettlement to name a few. When I see posts with #PEXA I always make sure to give it a like or a share from the PEXA page.
Today I thought I’d start with the importance of setting a goal for your social media content, and give you some insight into the goals we set for PEXA’s social channels. We’ll also cover how we measure the success of our content against those goals.
To help drive your content and ensure you have a measurable outcome for the effort you put in, you need to have a clear goal for your social media content. You may want to increase traffic to your website, advertise your services or increase your potential client base. Whatever it is, write it down and build your content around it.
At PEXA we have several goals for our social channels. PEXA is a network business so our success is based on the activity and engagement of our existing members as well as onboarding new members. Basically, the more engaged our network is with each other, the more we succeed as a company.
Therefore, our goals for social media are:
To help educate our members so they can confidently use our services
To inspire our members to use our services
To encourage our members to engage with each other
To increase the number of members in the network
If you follow our social posts regularly you might remember seeing posts promoting our PEXA Certified program, posts on industry announcements, events and webinars or posts to some of the answered questions in Community – these are all to help educate you all to use the platform and get ready for the upcoming e-Conveyancing mandates.
I’m sure you’ve all seen (or even been a part of) one of our Vlogs, the videos we do with members and industry figures (if you haven’t here’s a link to yesterday’s about Infotrack’s PEXA Integration). These vlogs target our first 3 goals; they’re educational, inspirational and encourage engagement.
Even if you’re not a regular follower you may have seen several PEXA ads on Facebook. These ads are part of a campaign to grow our network and encourage more lawyers and conveyancers to use PEXA before e-Conveyancing becomes mandatory.
When it comes to measuring our success for these posts we look at whether the posts have achieved their goal. Have our audience, you, consumed the learning content by following the links? Have you looked at other learning resources on our website? Did you attend an event or tune into a webinar after registering from Social Media? Did you share our videos or start a conversation in the comments?
These actions are all measurable on social media platforms and it’s a good idea to start measuring your outcomes early on to get an idea of what works and doesn’t work and whether it’s worthwhile putting the effort in for your business.
If you have any questions about setting goals or measuring your social media outcomes or, if you have something in particular that you want me to cover, please comment below.
Hi Community! This week I thought I’d share some tips to help promote your businesses on Social Media.
I’m the Customer Engagement Coordinator here at PEXA and I manage all our social channels. I love seeing lawyers & conveyancers engaging with their customers and with PEXA on Facebook, Twitter and LinkedIn. There’s even a few of you using Instagram and Snapchat to great effect.
Using social media to engage with your customers can be very beneficial for your business. On social media, your customers don’t just consume your marketing content, they actively participate in it.
Over the next few days I’ll be sharing some insights into how we use social media at PEXA and how you can take advantage of social media for your business.
The first step of course is to have a business page on the platform that best reaches your audience. If you haven’t yet done this and are interested, check out the links below to help set yourself up before we continue.