Objective:
Drive awareness with Western Australian consumers about importance of the settlement process and support growing demand for practitioners to use e-Conveyancing.
Through a recent consumer research study, PEXA has continued to develop and refine its consumer value proposition for buyers and sellers. The research identified the ongoing opportunities to educate and inform consumers on the benefits of e-Conveyancing, this includes raising awareness on the importance of different steps in the settlement process and assisting consumers to easily connect with their preferred practitioner.
The Campaign:
The campaign launches next week across multiple media channels using vibrant engaging creative to support the e-Conveyancing story. The arresting campaign speaks to the benefits that Settlement Agents and PEXA bring for buyers and sellers in Western Australia. This is a focused campaign for the upcoming 10 weeks from Sunday October 15th, to capitalise on the spring /summer settlement activity.
The essence of the campaign captures the joy, celebration and moments of buyers finding their new home, sellers moving on and Settlement Agents getting another deal done! Encompassed as a “Settle-bration”, it energetically shows that e-Conveyancing is a better way to settle. To further emphasise this, the campaign drives consumers through to a dedicated microsite S ettlebetter.com.au . The strong call to action of this campaign is to drive traffic to the website, drive enquiry for more information and drive further demand for the services of Settlement Agents.
The creative:
We’re excited about this integrated campaign which will be seen across multiple media channels including:
• Print advertising in The West Australian New Homes Guide
• Large format billboard signage
• Bus shelters
• Domain content and advertising
• Online advertising: Videos and digital banners
• Social media: Videos and digital banners
• SEO, adserving and monitoring
In the next fortnight you’ll be receiving more information and digital assets to help you promote yourself and the benefits of PEXA – a powerful combination.
This is an exciting next chapter in the e-Conveyancing journey and we look forward to closely working with you and capturing your stories of success along the way.
If you have questions or feedback please reply post.
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